Amazon Launches Alexa+ on the Web: Its AI Assistant Goes Beyond Smart Speakers

Nearly nine months after launching its AI-powered assistant Alexa+ on Echo devices, Amazon is finally bringing it to the web. Announced at CES 2026, the new browser-based version of Alexa+ is available through Alexa.com, marking Amazon’s long-awaited entry into the competitive AI chatbot space currently dominated by ChatGPT, Gemini, and Claude.

This move transforms Alexa from a voice-only, device-bound assistant into a full-fledged conversational AI accessible from any computer — and signals Amazon’s intent to compete not just in smart homes, but in everyday productivity, planning, and online services.

Alexa.com Is Back — Now as Alexa+’s Web Home

Amazon has revived the Alexa.com domain, which had been dormant since mid-2022 after the shutdown of Alexa Internet (the web traffic ranking service). The site now serves as the official web interface for Alexa+.

Users in the Early Access program can log in with their Amazon accounts and start chatting immediately. The interface is familiar: a central input box, a sidebar with conversation history, and support for file uploads including documents, emails, and images.

Beyond chat, the web interface provides quick access to:

• Shopping lists and task management
• Calendars and reminders
• Smart home controls
• Shared files and saved content

In short, Alexa.com now functions as a dashboard for both conversation and action.

An AI Assistant Focused on Action, Not Just Answers

Like its rivals, Alexa+ can answer questions, generate content, help plan trips, and assist with homework. But Amazon emphasizes what it believes makes Alexa+ different: its ability to take action on your behalf.

From the web interface, Alexa+ can:

• Add tasks to your to-do list
• Update your family calendar
• Make online reservations
• Add groceries to your Amazon Fresh or Whole Foods cart (US only)

Amazon highlights advanced scenarios such as generating a weekly meal plan based on dietary preferences and automatically adding all required ingredients to your shopping cart.

Smart home integration is another key differentiator. From the same chat window, users can:

• Control lights, thermostats, and blinds
• Lock or unlock doors
• View security camera feeds
• Check who’s at the door

All without switching apps or using voice commands.

Alexa+ also syncs context across devices. For example, you can browse movie recommendations on Alexa.com and then start playback instantly on your Fire TV. You can save a recipe on the web, have Alexa adapt it to your family’s restrictions, and later follow the steps on an Echo Show in your kitchen.

Partnerships Power Alexa+’s “Agent” Capabilities

Amazon is not building Alexa+ alone. It has partnered with services such as Expedia, Yelp, Angi, and Square, in addition to existing integrations with Uber, Ticketmaster, and OpenTable.

This allows Alexa+ to:

• Book restaurants via Yelp
• Plan trips through Expedia
• Find contractors using Angi
• Handle payments with Square

All directly inside the chat, without sending users off to separate websites.

Amazon describes this as a new “agentic” model of interaction — where the assistant doesn’t just recommend services, but completes tasks from start to finish.

Pricing and Availability

For now, Alexa+ on the web is limited to US users in the Early Access program and is available only in English. Amazon has not announced a timeline for Europe or other regions.

Pricing is straightforward:

• Free for Amazon Prime subscribers (once fully launched)
• $19.99 per month for non-Prime users

This puts Alexa+ at the same price point as ChatGPT Plus — suggesting Amazon is competing on features and ecosystem integration rather than price.

There are a few current limitations:

• No voice interaction on the web version
• No support for child profiles
• Keyboard-only input

Amazon claims that since Alexa+ launched in February 2025, it has reached tens of millions of users and now runs on over 600 million Alexa-enabled devices worldwide.

Whether the web version will be enough to challenge entrenched AI platforms remains to be seen — but it’s a clear signal that Amazon is no longer content to keep Alexa inside a speaker.