Apple TV+ (2026) — Pros, Cons, Pricing & How It Compares to Other Streaming Services

Apple TV+ is Apple’s streaming video service, offering a growing library of original movies, TV shows, documentaries, and more — all without ads. Since its launch in November 2019, it has become a notable competitor in the crowded streaming landscape.

If you’re thinking about adding Apple TV+ to your entertainment lineup, here’s everything you need to know, including the latest pricing as of December 2025, key advantages and disadvantages, and how it stacks up against other major streaming platforms.

Apple TV+ Pricing (Updated for December 2025)

Apple TV+ recently increased its subscription price in 2025. The current pricing options in the United States are:

• $12.99 per month — Standard monthly subscription (ad-free).
• $99 per year — Annual plan (equivalent to about $8.25/month).
• Apple One bundles — Includes Apple TV+ plus other Apple services (starting at $19.95/month for Individual).

New subscribers typically get a seven-day free trial before the monthly fee begins.

In some cases, promotions or device purchases may offer extended trial periods at a reduced cost.

What Is Apple TV+?

Apple TV+ is Apple’s ad-free streaming service featuring original content from top creators and actors. You can watch Apple TV+ on a wide range of devices through the Apple TV app, including:

• iPhone, iPad, and Mac
• Apple TV set-top boxes
• Select smart TVs (Samsung, LG, Sony, Vizio)
• Xbox and PlayStation consoles
• Roku and Amazon Fire TV devices
• Web browsers on Windows and Android devices

Apple TV+ allows streaming to up to six devices at once and supports 4K UHD resolution on compatible titles and hardware.

Advantages of Apple TV+

1. 4K UHD Streaming

Apple TV+ supports 4K Ultra HD streaming with high dynamic range, delivering crisp visuals on compatible TVs. Although most major streaming services now offer 4K content, Apple ensures all new originals are available in the highest quality.

2. Six Simultaneous Streams

One of the strongest features of Apple TV+ is its generous six-device streaming limit — higher than many competitors. Netflix, for example, caps at two to four streams depending on plan, and other services typically allow even fewer simultaneous streams.

3. Offline Downloads

You can download nearly all titles on Apple TV+ for offline viewing on iOS and Apple devices. Downloads remain available for up to 30 days, and you can store as many titles as your device allows.

4. Competitive Pricing

Even after recent price increases, Apple TV+ remains more affordable than many major streaming services. At $12.99/month, it still costs less than most Netflix plans and many others — and its annual plan offers further savings.

5. Free Access with Apple Devices

When you purchase select Apple products, you may receive free months of Apple TV+, sometimes up to several months at no extra cost (terms vary by offer and device).

Disadvantages of Apple TV+

1. Smaller Content Library

Compared to rivals like Netflix and Disney+, Apple TV+ has a limited library focused primarily on original content. It lacks the extensive catalogue of licensed movies and shows that competitors offer.

2. Fewer Award-Winning Titles (So Far)

Although Apple TV+ has received critical acclaim for certain series, its original catalog is still smaller and less decorated than Netflix’s or HBO’s extensive libraries of award winners.

3. Weekly Episode Releases

Many Apple TV+ shows follow a weekly release schedule rather than dropping an entire season at once, which may disappoint binge-watchers who prefer to stream full seasons in one sitting.

4. App Limitations on Some Platforms

While the Apple TV app is available broadly, there is no dedicated Apple TV+ app on Android or some other platforms. Users on those devices must stream via a web browser, and offline downloads are not supported there.

5. No Individual User Profiles

Unlike Netflix, Amazon Prime Video, and Hulu, Apple TV+ does not yet offer separate user profiles. Everyone under one account shares the same recommendations and watch history.

Apple TV+ Originals and Library

Apple TV+ began with a handful of originals and has steadily expanded its catalog. Notable shows include:

• The Morning Show
• Ted Lasso
• Severance
• Mythic Quest
• Foundation

Apple continues to invest in new series, films, and documentaries each year. While its library is smaller than many competitors, the focus on quality production values has helped it stand out.

Apple TV+ vs Netflix (2025)

Here’s how Apple TV+ compares to Netflix:

Netflix still wins on library size and device support, but Apple TV+ competes strongly on quality content, streaming limits, and price.

Conclusion: Should You Subscribe?

Apple TV+ offers high-quality, ad-free streaming at a competitive price — especially with a $99 annual plan or bundled with Apple One. While its library is smaller than those of Netflix or Amazon, many subscribers find its original series and exclusive films worthwhile.

Thanks to multi-device streaming, 4K support, and offline downloads, Apple TV+ is a compelling choice for families and Apple users in particular. And with the updated pricing at $12.99/month (or $99/year) as of 2025, it still represents strong value in the evolving streaming market.