If you’re a content creator on YouTube, you know how important it is to have your videos rank high in search results. A higher ranking means more visibility and more views, which can translate into increased engagement and growth for your channel. But with so many videos being uploaded every minute, how can you ensure that your content stands out? This article shares six effective tactics for mastering YouTube SEO and boosting your video ranking. Whether you’re a seasoned YouTuber or just getting started, these strategies can help you optimize your content and get it in front of the right audience.
How to Rank Videos on YouTube?
If you know how to use the right YouTube ranking strategies, I’ll teach you how to do it in only eight following simple steps.
Search for Keywords
Put simply, if your content can’t be found, it won’t be viewed or shared. Therefore, making it easy for your audience to discover and engage with your content is crucial. Conducting thorough keyword research is key to achieving this, and both free and paid tools are available for this purpose. Websites such as ads.google.com offer a free keyword research tool, while AnswerThePublic.com and Ubersuggest.com provide more comprehensive options for a fee. By entering your chosen keywords, these tools can generate a list of related terms and trending topics that people are searching for. These sites also regularly update their data to reflect the latest search trends and popularity of specific terms, allowing you to stay on top of your SEO game.
Optimize YouTube Videos
To maximize your video’s search engine optimization, including your target keywords in the title and description sections is essential. However, simply including the keyword in the title without corresponding content in the video won’t perform well and may even hurt your search engine ranking. It’s important to ensure that the topic of the video aligns with the title and description and that the keyword is included throughout the video’s content, including the narration and talking points. Repeating the keyword naturally in different sections of the video, such as the intro, middle, and outro, can also improve its relevance to YouTube’s algorithms. Ultimately, by strategically including your target keywords in your video’s content and metadata, you can improve its chances of ranking higher in search results and gaining more views.
Optimize the Description and Video File
YouTube recommends starting your video description with the most important keywords and keeping it concise, ideally under 200 words. It’s also important to include your targeted keywords in the file name of your video to optimize for search. Creating catchy titles and descriptions that accurately represent your video content is crucial for attracting viewers and optimizing for SEO. Using targeted keywords in both the title and description can improve your video’s search visibility and help it rank higher in search results. Utilizing these tactics can increase the likelihood of viewers finding and clicking on your videos, ultimately driving more traffic and engagement to your channel.
Feature your videos in playlists
Creating playlists is an effective strategy for organizing related videos and increasing the visibility of your content on YouTube. In fact, YouTube tends to promote playlists more than individual uploads. By featuring your videos in multiple playlists, you increase the chances of viewers finding and watching them. To optimize your playlists for search and discovery, use relevant and descriptive titles and detailed descriptions that accurately reflect the content of your videos. Additionally, don’t forget to use relevant tags to increase the discoverability of your playlists. With these tactics, you can improve the performance of your videos and gain more views and subscribers on YouTube.
Optimize hashtags for better visibility
Incorporating hashtags into your video’s tags can help increase your content’s discoverability on YouTube. By including relevant and targeted hashtags, you can help the platform’s algorithms understand the content of your video better, ultimately increasing the likelihood of your video appearing in organic searches and receiving more views. Take the time to research and include all relevant and potential tags that users may use to search for your video to ensure maximum visibility and engagement.
Choose the Appropriate Category
Selecting the right category for your video is crucial because when someone uses advanced search tools to find a specific video, they can filter their search to only show videos in that particular category. Therefore, choosing a specific and relevant category for your video is important instead of just selecting the broadest category available. This will help ensure that the right audience sees your video and increases its chances of being discovered. Take the time to research and choose the best category for each video you upload to YouTube.
Upload Custom Thumbnails for Greater Impact
Creating customized thumbnails can be a great way to grab the attention of viewers and encourage them to click on your video. Think of your thumbnail as a sneak peek of the content, much like a preview or advertisement. It’s important to ensure that your thumbnail accurately reflects the content of the video and is visually appealing. Consider including the title text on your thumbnail, as this can help viewers identify the video more easily and also assist search engines in quickly understanding the topic of your video.
To ensure that your thumbnail looks great, it’s recommended to use images with a resolution of 1,280 by 720 pixels and a file size of two megabytes or less. Remember, your thumbnail is often the first thing viewers see, so it’s essential to make it eye-catching and compelling to drive clicks and boost your video’s success on the platform.
Use an SRT file to add subtitles and Closed Captions
An SRT file is a plain-text file that provides important information for subtitles, including the start and finish timecodes of your text to ensure it matches your audio and the sequential number of subtitles. While YouTube can automatically transcribe your video and add subtitles without an SRT file, it is not as effective as manually uploading one. Uploading an SRT file can help you highlight relevant terms and improve your rankings on the platform.
In conclusion, mastering YouTube SEO is crucial to the success of your content on the platform. By following the six effective tactics we’ve shared in this article, you can improve your video’s ranking in search results and increase its visibility to potential viewers. Remember to optimize your video’s title, description, and tags with relevant keywords, create engaging thumbnails, and encourage viewer engagement through likes, comments, and shares. Collaborating with other YouTubers and promoting your videos on social media can help increase your channel’s reach and grow your audience. By implementing these strategies, you can give your videos the best chance of success on YouTube.