How to Add Meta Muse to Your Profile

If you’ve recently opened Instagram, you may have noticed Jolly, the fuzzy mascot associated with Meta’s Muse AI. Now Meta is taking Muse one step further by allowing eligible users to display their AI agent directly on their Instagram profile, right below the bio.

On September 27, 2026, Meta Chief AI Officer Alexandr Wang announced that users could add Muse to their Instagram profile as a way to “show off your superintelligent sidekick.”

The setup itself takes less than a minute. The bigger question is whether you actually want an AI agent displayed publicly on your profile—and what other people may be able to do when they interact with it.

In this guide, we’ll explain how to add Meta Muse to Instagram, who can access the feature, why the option may be missing, what visitors can see, and which privacy settings you should review first.

What Is Meta Muse?

Muse is Meta’s personal AI agent, introduced in September 2026. Unlike a traditional chatbot that simply answers questions, Muse is designed to perform multi-step tasks on a user’s behalf.

Depending on the services you connect, Muse can handle tasks such as:

• Researching and booking travel
• Filling out online forms
• Sending emails
• Shopping through supported services
• Browsing websites
• Organizing information
• Performing tasks on a cloud-based computer

Muse can continue working on certain tasks after you close the app because its agent operates through a cloud computer and browser environment.

Instagram is also connected to Muse through Meta’s broader account ecosystem. When Facebook, Instagram, and Threads are associated with the same Accounts Center, they can be connected to Muse.

That integration can make certain tasks easier. For example, Muse can use information from saved Instagram content to help organize recipes into a grocery list instead of requiring you to manually copy every ingredient.

The new Instagram profile integration is more straightforward: it gives Muse a visible presence on your profile.

Who Can Add Muse to Instagram?

The “Add your Muse” option isn’t available to every Instagram user yet.

Before looking for the button, make sure you meet the main eligibility requirements.

Muse Must Be Available in Your Country

At launch, Muse is available in:

• United States — available since September 8, 2026
• Canada — available since September 18, 2026

Meta has not announced a specific international rollout date for other countries.

That means users in places such as the UK, EU, India, and many other regions may not see the Muse option at all.

You Must Meet the Age Requirement

Muse is intended for adults. You generally need to be 18 or the applicable age of majority in your location.

You Need a Muse Account

You must first create a Muse account before you can connect it to Instagram.

Muse can be set up through its mobile app on iOS or Android or through the Muse website. A Meta account is required, but you don’t necessarily need to maintain a Facebook or Instagram account to create Muse.

Your Accounts Need to Be Connected

For Instagram to recognize your Muse account, make sure the relevant accounts are connected through the same Meta Accounts Center.

If Instagram and Muse aren’t properly linked, the profile option may not appear.

How to Add Muse to Your Instagram Profile

If Muse is available in your region and your accounts are connected, adding it to your profile is relatively simple.

Step 1: Open Your Instagram Profile

Launch the Instagram app and tap your profile picture in the bottom-right corner.

Step 2: Find “Add Your Muse”

Look underneath your Instagram bio.

Eligible accounts should see an option labeled:

+ Add your Muse

Step 3: Confirm the Addition

Tap Add your Muse, then select Add on the confirmation banner.

Instagram should then attach Muse to your profile.

Step 4: Check Your Profile

Return to your profile and look underneath your bio.

You should now see the Muse entry.

Step 5: Open Muse

Tap Muse beneath your bio and select Main chat to begin interacting with your AI agent.

You don’t need to manually add a new link to your bio or change your Instagram profile layout.

Can’t See “Add Your Muse”? Try These Fixes

If the option doesn’t appear, don’t assume your Instagram account is broken.

There are several possible explanations.

First, check that you’re in a country where Muse is currently available. If you’re outside the United States or Canada, the feature may simply not have reached your region.

Next, make sure you:

1. Have created a Muse account.
2. Meet the minimum age requirement.
3. Have the latest Instagram version installed.
4. Have Instagram and Muse connected through the same Accounts Center.
5. Are signed into the correct Meta account.

Instagram also frequently releases new features gradually. Two users in the same country can sometimes receive a feature at different times.

Updating Instagram from the App Store or Google Play is therefore worth trying, but an update won’t necessarily force the feature to appear.

What Can Other People See on Your Instagram Profile?

This is one of the less clearly documented parts of the feature.

Muse appears underneath your Instagram bio, meaning visitors to your profile can see that you have connected the AI agent.

Meta has presented the feature partly as a way to let users showcase their AI assistant.

However, exactly what another person can do after tapping your Muse profile entry has been less clearly documented than the basic setup process.

Some reports surrounding Meta’s demonstrations have suggested that other people may be able to interact with an agent through a profile. However, unless Meta explicitly documents the capability, you shouldn’t assume that every possible interaction is supported.

The safest approach is to treat the Muse button as a public-facing feature.

If you’re using Instagram professionally, consider whether you want clients, customers, or potential business partners to know that your profile is connected to an AI agent.

Can Muse Post to Instagram for You?

Not based on the currently documented Instagram capabilities.

Muse can work with information from your Instagram account and perform certain tasks, but that doesn’t mean it can automatically publish Instagram posts or schedule content on your behalf.

Its task and scheduling features are primarily handled through Muse itself.

For creators and businesses, Meta has also introduced Muse for Small Business, which provides additional capabilities when professional accounts and other Meta business services are connected.

These features can include working with:

• Instagram analytics
• Facebook Pages
• Meta advertising accounts
• Collaboration opportunities
• Partnership information
• Account summaries

Muse can help analyze this information, but that should not be confused with automatically publishing your Instagram content.

If you’re using Instagram for a business or creator operation, switching to a Professional account may be necessary to access some of these capabilities.

Muse vs. Muse Image: They’re Not the Same Thing

The name Muse can cause confusion because Meta has used it for more than one AI project.

In July 2026, Meta introduced Muse Image, an AI image-generation feature that allowed prompts to reference public Instagram profiles and use photos associated with those profiles as visual references.

The feature generated significant privacy concerns, particularly because adult public profiles were initially included automatically.

Meta subsequently removed Muse Image shortly after its launch, saying the feature had not met its expectations.

The Muse agent appearing on Instagram profiles is a different product.

Adding the Muse agent to your Instagram profile does not mean you’ve enabled strangers to generate AI images of yourself.

If you remember the controversy surrounding Muse Image, it’s important not to confuse that discontinued image-generation feature with the current Muse assistant.

Review Your Muse Privacy Settings Before Adding It

Because Muse can perform actions on your behalf, you should review its permissions before connecting it to your social accounts.

The most important settings are found inside the Muse app.

Disable AI Training If You Don’t Want Your Chats Used

Look under Data Controls for the option controlling whether your conversations can be used to improve or train Meta’s AI systems.

If you don’t want your Muse conversations used for this purpose, review the available opt-out setting before you start using the service.

Control When Muse Needs Your Approval

Muse can ask for confirmation before performing certain actions.

Depending on the task, available approval choices can include:

• Allow once
• Allow for this task
• Allow for this site
• Always allow
• Deny

For actions involving sensitive information, email accounts, purchases, or other important services, requiring approval each time gives you more control.

Review Connected Services

Go through the connectors associated with your Muse account and disconnect services that you don’t actually need.

The fewer services connected to an autonomous AI agent, the smaller the potential scope of an unwanted action.

You can also review information stored by Muse and request deletion where the service provides that option.

Meta says Muse is designed so that it cannot access your passwords or payment methods directly and says its data isn’t shared with Meta’s advertising systems.

As with any cloud-based AI service, however, it’s sensible to use the available permission and approval controls rather than giving an agent unrestricted access to everything.

How Much Does Meta Muse Cost?

Adding Muse to your Instagram profile doesn’t cost anything.

The Muse service itself is offered across multiple subscription tiers:

The free tier has usage limitations, although Meta has not provided a simple fixed allowance that applies to every type of task.

More demanding activities, particularly long-running browsing or computer-based tasks, can consume more of your available usage than ordinary conversations.

If you’re curious about Muse, starting with the free tier lets you see whether you actually need the additional capacity before paying for a subscription.

How to Remove Muse From Your Instagram Profile

If you decide that you don’t want Muse displayed on your profile, the removal process may depend on the version of Instagram and Muse available to your account.

Check your Instagram profile editing options for a Muse-related setting.

If your goal is to completely disconnect Instagram from Muse rather than simply hide the profile entry, review the connected services or connectors section inside the Muse app and disconnect Instagram.

Because Meta can change the interface during the rollout, the exact menu names may differ between versions.

Frequently Asked Questions

Why don’t I see “Add your Muse” on Instagram?

The most common reasons are that Muse isn’t available in your country, you haven’t created a Muse account, you’re below the required age, or your Instagram and Muse accounts aren’t connected through the same Accounts Center.

Updating Instagram is also worth trying because Meta is rolling out the feature gradually.

Does adding Muse change my Instagram profile grid?

No. Muse appears underneath your bio rather than becoming part of your post grid.

Your existing Instagram posts and grid remain unchanged.

Can Muse publish Instagram posts automatically?

There is currently no clear Meta documentation showing that the standard Muse agent can automatically publish or schedule Instagram posts. Muse can work with Instagram-related information and analytics, but those capabilities shouldn’t be confused with automatic content publishing.

Can people interact with my Muse?

Meta’s public messaging around the feature presents the profile integration as a way to showcase Muse, but the exact capabilities available to profile visitors aren’t fully documented.

If you don’t want other people interacting with an AI agent associated with your profile, review the feature and its permissions before enabling it.

Is Muse available outside the US and Canada?

As of October 1, 2026, the described rollout covers the United States and Canada. Meta hasn’t announced a specific release date for other countries.

Is Instagram Muse the same as Muse Image?

No. Muse Image was Meta’s separate AI image-generation project. The Muse agent displayed on an Instagram profile is a different product.

Final Thoughts

Adding Meta Muse to Instagram is technically simple: once your account is eligible and connected, the feature can be enabled directly from your profile.

The more important consideration is what you’re making public.

Muse isn’t just another Instagram badge. It’s an AI agent connected to your Meta ecosystem and capable of performing tasks on your behalf. Before displaying it on your profile, review its data controls, connected services, and approval settings.

If you’re comfortable with those settings, adding Muse takes only a few taps. If you’re outside the current US and Canadian rollout, however, there’s nothing you need to change— you’ll have to wait until Meta expands availability to your region.

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