How to Use Google Ads to Improve Your Local Business SEO

Local SEO has become essential for most businesses because it helps them increase their online visibility to potential customers who are searching for local products or services. With the widespread use of smartphones and mobile devices, more and more people are using search engines to find local businesses. Local SEO allows businesses to optimize their online presence so that they can rank higher in local search results and appear in Google’s Local Pack.

Having a strong local SEO strategy can also help businesses build trust with potential customers by providing them with accurate and up-to-date information about their business, including their location, hours of operation, contact information, and customer reviews. This can lead to increased foot traffic, phone calls, and online inquiries, ultimately driving more sales and revenue for the business.

Moreover, local SEO is cost-effective and has a higher return on investment (ROI) than traditional advertising methods. With the help of local SEO tactics such as creating a Google My Business profile, building local citations, and optimizing website content, businesses can improve their online visibility without spending a lot of money. Overall, local SEO is an effective way for businesses to attract more local customers and grow their business.

 If local SEO generally requires the implementation of a solid SEO strategy, it is also possible to associate it with Google Ads. 

Why do we associate local SEO and Google Ads?

Local SEO and Google Ads are often associated because they aim to increase a business’s visibility and reach within a specific geographic location. Local SEO focuses on optimizing a business’s online presence to appear in local search results on search engines like Google, while Google Ads allows businesses to create targeted ads that appear to users searching for specific keywords in a particular location.

By combining both strategies, businesses can increase their chances of appearing in front of potential customers in their local area, improving their chances of generating leads and conversions. Additionally, Google Ads can help businesses reach potential customers who may not have found them through organic search results, while local SEO can improve a business’s overall online presence and reputation in their local community.

What is local SEO?

Local SEO (Search Engine Optimization) refers to the process of optimizing a business’s online presence to appear in local search results. It involves optimizing a business’s website and online profiles to rank higher in search engine results pages (SERPs) when people search for local businesses or services in their area.

Local SEO strategies include optimizing a website for location-based keywords, creating and optimizing Google My Business (GMB) profiles, building local citations, generating customer reviews, and using local schema markup. Local SEO aims to increase a business’s visibility in local search results, drive more website traffic, and attract more local customers.

What is Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform created by Google. It allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites and mobile apps that are part of the Google Network.

Advertisers can create and manage their ad campaigns through the Google Ads interface, specifying the keywords they want to target, the geographic location of their target audience, the ad format (text, image, video), and the budget they want to allocate to their ads. They are charged based on the number of clicks or impressions their ads receive, depending on the type of campaign they choose to run.

Google Ads is a powerful tool for businesses looking to reach new customers and increase their online visibility, as it allows them to target their advertising to specific audiences and measure the effectiveness of their campaigns through detailed reporting and analytics.

Is it a good idea to combine local SEO and Google Ads?

Combining local SEO and Google Ads can be a great strategy for businesses looking to improve their online visibility and reach their target audience. By using both tactics together, businesses can increase their chances of appearing at the top of search engine results pages for local queries and also target users with specific ads based on their location and search intent.

Local SEO can help businesses improve their organic rankings and visibility for local search queries, while Google Ads can provide immediate visibility through paid search ads. By using both tactics, businesses can maximize their chances of appearing at the top of search results and increase their chances of reaching potential customers in their target area.

Additionally, using both tactics together can provide valuable insights into how users interact with a business’s online presence and which tactics drive the most traffic and conversions. This can help businesses refine their digital marketing strategy over time to better reach their target audience and achieve their business goals.

What are the benefits of using Google Ads to improve local SEO?

There are several benefits of using Google Ads to improve local SEO:

  1. Increased visibility: Google Ads can help your business appear at the top of search results, increasing your visibility to potential customers.
  2. Targeted advertising: Google Ads allows you to target specific keywords and locations, ensuring that your ads are shown to people who are actively searching for your products or services in your area.
  3. Increased traffic: By appearing at the top of search results, you will likely receive more clicks and traffic to your website, which can lead to more conversions and sales.
  4. Better data insights: Google Ads provides detailed analytics and data insights, allowing you to see which keywords and ads perform best and adjust your strategy accordingly.
  5. Cost-effective: With Google Ads, you only pay when someone clicks on your ad, making it a cost-effective way to improve your local SEO.

By combining local SEO and Google Ads, you can create a comprehensive strategy to improve your online presence and drive more traffic and sales to your business.

Why is an agency essential for managing a Google Ads campaign?

Managing a Google Ads campaign requires expertise and experience in various areas, such as keyword research, ad copywriting, bidding strategies, campaign optimization, and data analysis. An agency specializing in Google Ads can provide these services, as well as other benefits such as:

  1. Time-saving: Managing a Google Ads campaign can be time-consuming. An agency can take care of the campaign and free up your time to focus on other aspects of your business.
  2. Cost-effective: An agency can help optimize your Google Ads campaign, resulting in better ROI and lower ad spending.
  3. Expertise: Agencies have experienced professionals who are well-versed in the latest Google Ads best practices and trends.
  4. Data analysis: Agencies can provide valuable insights into the performance of your Google Ads campaign through data analysis, allowing for optimization and continuous improvement.
  5. Strategy development: Agencies can develop a comprehensive strategy for your Google Ads campaign that aligns with your business goals and objectives.

Overall, working with a Google Ads agency can help you get the most out of your advertising budget and achieve better results from your campaigns.


Google Ads is a powerful tool that can help improve your local business SEO. By using location-specific keywords, local extensions, ad extensions, testing your ads, and remarketing, you can attract more traffic to your website and improve your search rankings. While Google Ads requires an investment, the benefits can be significant and can help drive more business to your local business.

Mohamed SAKHRI
Mohamed SAKHRI

I'm the creator and editor-in-chief of Tech To Geek. Through this little blog, I share with you my passion for technology. I specialize in various operating systems such as Windows, Linux, macOS, and Android, focusing on providing practical and valuable guides.

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