Anyone who has ever reinstalled Windows knows the pain — downloading and installing every favorite app, one after another, can take hours. Until now, tools like Ninite, Winget, or UniGetUI were the go-to solutions for automating that tedious process.
But Microsoft has quietly entered the game with a long-overdue update to its online Microsoft Store. The company has rolled out a brand-new feature that lets users create and install custom app bundles in one click — directly from the browser.

How the new Microsoft Store app pack works
The feature is available exclusively through the web version of the Microsoft Store. Once you access the new multi-app installation page, you’ll find a curated selection of popular software categorized by purpose — from productivity and creativity to entertainment and personalization.
To build your custom pack, simply check the apps you want (for example, Adobe Acrobat Reader DC, Discord, Canva, or Spotify) and click “Install selected”. The site will then generate a small .exe file containing your chosen apps.
Launch that file, and the Microsoft Store client on Windows takes over — downloading and installing everything automatically in the background. No manual clicks, no waiting between installations. Just one smooth, hands-free setup.
Which apps can you install?
For now, Microsoft’s multi-app installation feature is limited to a selection of 48 applications divided into six main categories. Unfortunately, you can’t yet add any app from the Store — only those pre-listed on the page.
Here’s an overview of what’s currently available:
| Category | Available Apps |
|---|---|
| Productivity | Adobe Acrobat Reader DC, Microsoft Teams, Zoom Workplace, OneNote, Goodnotes, ChatGPT, iCloud, Dropbox |
| Creativity | Canva, CapCut, Microsoft Clipchamp, Adobe Photoshop Express, Adobe Photoshop, ibis Paint, OBS Studio, Audacity |
| Social | WhatsApp, Discord, Instagram, TikTok, Telegram Desktop, Facebook, Snapchat, LinkedIn |
| Entertainment | Spotify, Netflix, Apple Music, iTunes, Prime Video, Disney+, Apple TV, Dolby Access |
| Tools & Utilities | PotPlayer, Speedtest by Ookla, NVIDIA Control Panel, BreeZip, Rufus, Sysinternals Suite, EarTrumpet, Wintoys |
| Personalization | Lively Wallpaper, f.lux, TranslucentTB, Bing Wallpaper, backiee – Wallpaper Studio 10, Live Wallpapers +, Dynamic Theme, Moving Wallpapers |
It’s a promising start, but still far from a full replacement for third-party solutions like Ninite or Winget, which let you install almost any program from vast repositories.
What’s missing — and what could come next
While this new feature is incredibly convenient, it’s also quite limited. The curated app list means you can’t yet create a truly personalized pack with all your preferred tools. There’s also no support for automatic updates or custom repositories, features that power users have long enjoyed in Winget.
However, this move clearly signals Microsoft’s interest in simplifying app management across Windows. If the company expands the selection to include the full Store catalog or adds syncing between devices, this could easily become the go-to installer for most Windows users.
Final thoughts
Microsoft’s new multi-app installer for the Microsoft Store is a small but meaningful step toward making Windows setup easier and faster. It’s perfect for quickly setting up essentials on a new PC — though advanced users might still prefer more flexible tools for now.
If Microsoft keeps improving it, the Store could finally compete head-to-head with community favorites like Ninite and Winget — and that’s something Windows users have been waiting for a long time.
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