Spotify and Google have entered into a new partnership, enabling the music streaming service to leverage Google’s artificial intelligence for improved user recommendations.
Google’s AI for Spotify
Spotify has received positive user reviews for its music recommendations, thanks to AI investments made over the past decade. Now, the platform aims to extend this approach to podcasts and audiobooks. Alongside enhancing recommendations, Spotify will also deploy a large language model (LLM) to assist in identifying potentially harmful content. It remains unclear whether this content will be tagged or removed.
Gustav Söderström, Co-Chairman, CEO, and CTO of Spotify, expressed excitement about building on the strong foundation with Google Cloud. He stated, “The evolution of our technology has been accompanied by Google Cloud’s commitment to building the best possible platform for our products and driving innovation with the emerging capabilities of generative AI.”
The cost implications for Spotify are yet to be disclosed, as running an LLM is a substantial investment. Given Spotify’s extensive user base (574 million at the last count), the platform is likely to pay a significant amount to Google for this service.
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